When Jim Brady’s job changed from editor to business manager, his perspective on Internet ad placement changed.
“When I was editor, I wanted the content separate from ads (and) ads where nobody sees them,” he said. "Shockingly, advertisers are not interested in ads on the pages where nobody sees them."
Brady, president of digital strategy at Washington, D.C. based Allbritton Communications Co., made his remarks Jan. 30 before a crowd of about 100 journalists and developers in Toronto at Innovate News, a conference organized by the Canadian Association of Journalists.
